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Week 9 – From Collection to Brand Vision: Reflecting on My Entrepreneurial Journey
Analysing lessons learned and considering the collection's future potential as a brand. Figure 26: Final garments presented during a showroom display & packaging mock-ups. The final week of the module encouraged us to reflect on our learning journey and look at how it could shape our future work as entrepreneurs. Looking back at how I developed my fashion collection, I can see how the project became a practical example of experiential learning. I continuously tested, evaluate
Mar 8


Week 8 – Testing the Collection in the Real World: Feedback, Fit and Market Considerations
Evaluating audience responses, fabric choices and practical production challenges. PROCESS At this stage of the project, I organised a photoshoot and began sharing the collection publiclyto see how people would react to the designs. Seeing the garments fully finished in their final fabrics was extremely exciting, because it allowed the concept to move from sketches and prototypes to complete pieces. Figure 21: Final garment constructions. Figure 22: Behind the scenes of the c
Mar 1


Week 7 – Failure, Risk, and Creative Breakthrough: Solving the Attachment Challenge
Reflecting on experimentation, setbacks, and the creative discovery of the cufflink solution. PROCESS After trying out different ways to attach the pieces, I kept testing several types of clasps to connect the garments. Many of the hardware options I ordered didn’t work as I hoped. Some looked too industrial, while others seemed fragile or didn’t fit the collection's style. Figure 17: Design exploration of attachment mechanisms intended to connect lingerie and outerwear piec
Feb 22


Week 6 – Innovation Through Experimentation: Technology and Custom Attachments in Design
Testing new materials and technologies to create distinctive attachment mechanisms. PROCESS This week involved experimenting with different types of attachment mechanisms for the garments. Because connection was central to the collection's concept, the fastening system became a key design element rather than just a functional detail. I initially explored the possibility of using custom 3D-printed clasps. My intention was to integrate include my logo on the clasp so the attach
Feb 15


Week 5 – The Concept of Connection: Defining the Purpose Behind the Collection
Exploring emotional, physical, and conceptual connections within lingerie and tailoring design. PROCESS At this point in the project, I began refining the main concept behind my collection. As I worked on sketches and technical drawings, I saw that connection was at the heart of the project. I designed the garments so that lingerie and outerwear could physically attach using modular fastening systems. Some bras connect in the middle, while others connect at each cup, so they
Feb 8
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